Privacy Policy
Last updated: January 15, 2026
At Guayacap, we are committed to protecting the privacy and personal data of our users. This Privacy Policy describes how we collect, use, store, and protect your personal information when you use our website guayacap.com and our financial consulting services.
1. Data controller
Guayacap S.A.S., with RUC 1792584310001, domiciled at Av. República del Salvador N34-127 y Suiza, Edificio Prisma Norte, Office 402, Quito, Ecuador, is responsible for the processing of your personal data in accordance with Ecuador's Organic Law on Personal Data Protection (LOPDP).
2. Personal data we collect
We collect the following personal data when you interact with our website or services: full name provided in contact forms; email address; content of messages sent through our forms; browsing data (IP address, browser type, pages visited, visit duration); and cookies and similar technologies as described in our Cookie Policy.
3. Purpose of processing
We use your personal data for the following purposes: responding to your inquiries and information requests; providing you with personalized financial consulting services; improving the browsing experience on our website; sending communications related to our services (only with your prior consent); complying with legal and regulatory obligations applicable in Ecuador; and conducting anonymous statistical analysis to improve our services.
4. Legal basis for processing
The processing of your data is based on: your express consent when submitting forms or accepting cookies; the execution of a contract or pre-contractual measures when you request our services; compliance with legal obligations under Ecuadorian law; and our legitimate interest in improving our services and communicating with you.
5. Data retention period
We will retain your personal data for the time necessary to fulfill the purposes described, and in any case, for the periods established by applicable Ecuadorian legislation. Contact data is retained for a maximum of 24 months from your last interaction, unless otherwise required by law.
6. Data subject rights
In accordance with Ecuador's LOPDP, you have the right to: access your personal data; rectify inaccurate or incomplete data; request the deletion of your data; object to the processing of your data; request data portability; and revoke your consent at any time. To exercise these rights, send an email to privacidad@guayacap.com.
7. Data security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. This includes data encryption in transit via TLS/SSL, restricted access to personal data only to authorized personnel, and periodic reviews of our security practices.
8. International data transfers
We do not transfer your personal data outside of Ecuador except when strictly necessary for the provision of our services and always ensuring an adequate level of protection in accordance with the LOPDP.
9. Changes to this policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the date of the last update. We recommend that you periodically review this policy.
10. Contact
For any inquiries related to this Privacy Policy or the processing of your personal data, you can contact us at: privacidad@guayacap.com or at our postal address: Av. República del Salvador N34-127 y Suiza, Edificio Prisma Norte, Office 402, Quito, Ecuador.